remember when you were a kid, you would spend all your spare pocket money at the neighbourhood "tikkam" store - picking up a random number from a cup/box, matching it against the numbers on the gift board, and then often, smiling silly, walking away with an inexpensive little bell, a trinket, an eraser or something...
this is like that, except it's targeted at the grown up women ;)
you pay a fixed monthly subscription fee of S$25.00, and get little surprise packages of random beauty samples - skincare, bath & body, makeup etc. - delivered to your door steps every month.
very interesting concept, and i think it would continue to work as long as the perceived value of the packages surpasses the amount being paid, and of course, that lousy samples stay out of the packages. moreover people are not exactly paying for the items in the box, what they're after is that surprise, the suspense and that little thrill of receiving something expected - yet unexpected - in the mail. so keep it pretty too, and the subscriptions will roll...
