SMRT green campaign = fail whale?

my colleague pointed this out today.
check out SMRT's latest "SMRT is Green" campaign.

i wonder if the agency behind the web design meant to put some pun on this.. but i just can't figure how "fail whale" can imply anything good for the campaign.

those of you who are on twitter, do you see the uncanny resemblance to twitter's "fail whale" too? lol :) hmm... so weird.