Monday, November 08, 2010

the 'unhappy meal' in San Francisco

looks like kids growing up in San Francisco will never know what a happy meal really is anymore :P

McDonald's slams San Francisco ban on Happy Meals

honestly, i do remember very fondly of my childhood Mcdonald's (singapore) toys - the tiny muppets dolls, the annual lunar new year animal characters, cartoon figurines, ronald mcdonald and friends etc. wow... i guess it must be a miracle i'm not obese by now :P

i'd have to agree though, that most kids don't really associate the big fat yellow 'M' with the 'high-calorie', 'too much fat and sugar' food it serves; it is the FREE toy that most definitely does the magic, or at least the aspiration of going to McDonald's (just like when Mummy steps into a Louis Vuitton or
Gucci store for the first time). i remember when my nephew turned two, he could excitedly call out 'McDonald's' whenever we drove pass the big yellow sign... and that's even before anyone ever took him to one. i wondered where on earth did he get all that excitement and knowledge of McDonald's from, and then he said, "i want that toy on the TV!"

yup, sometimes even Auntie Celest wants some of those toys too.
remember the hello kitty extra value meal craze many years ago? uh huh, 'happy meals' are definitely not for-kids-only.

does it make you wonder now...
if you took your child to McDonald's, and gave him/her two options:
(i) a happy meal with healthy fruits and vegetables AND a free toy, or
(ii) a super tasty, crispy deep-fried, 300% salt and fat overloaded 'unhappy meal' with NO toy

which do you think his/her choice would be?

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