Sunday, March 09, 2008

what does HP got to do with the handbag?

the answer to that question is here --> check out this interesting notebook campaign from hp. very obviously targeting the ladies market :) cute.

find out how similar an hp notebook actually is to your handbag. plus, navigate around to create your own virtual bag at the bag workshop, discover your bag personality, and... even stand a chance to win a kate spade hangbag!

have fun... btw, here's my virtual handbag.
i'll buy it if it's available in stores ;)


carolyn said...

That is one clever advertising by HP. I remembered their previous campaign of giving out a kit containing highlighter, eraser, mints and other stationery stuff to target students.

celest said...

yes.. a lot of tech. gadgets companies are targeting the ladies market now (now they know who the big spenders are) ;)

this site is quite fun to play around, something i'd share and forward on.. so it's good marketing from hp.