Wednesday, March 24, 2010

the future of publishing...

saw this on a friend's twitter.. and i really liked it! :)

at first glance, i thought it was just senseless stuff written by some emo. bored dude

but it actually has a very interesting twist at the end. so be patient and read / watch the entire clip right to the end... :)

simple and nice.

(courtesy of PenguinGroupUSA on YouTube)

"This video was prepared by the UK branch of Dorling Kindersley Books and produced by Khaki Films ( Originally meant solely for a DK sales conference, the video was such a hit internally that it is now being shared externally. We hope you enjoy it (and make sure you watch it up to at least the halfway point, there's a surprise!)."

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