Monday, July 05, 2010

*whistle* yellow card! red card!

riding on the FIFA World Cup fever, Resorts World Sentosa (RWS) and Tiger Beer have jointly produced this very simple but cute and timely advertising campaign to drive traffic to RWS.

my mum received these when she bought lunch from the food court on Saturday.
i thought it would be really cute if the organisers could get people to dress up as referees, make them walk about Orchard Road and blow their whistle at passers-by to stop them, then issue them with the yellow or red card.

the cards are a neat idea anyway, sure caught my attention :)
and now, more cards to pin up on my office wall..

No comments: